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In 2017 You Wil Have .53 Seconds To "Catch Their Attention" 

What is Branding? It’s simply the perception of the corporate image as a whole. Logo design, brand identity, and branding work together in tandem. Logo design symbolizes the quality of the products and services, however it does not describe the business. It’s important the difference between the three. Branding identity is the visual aspects that form a piece of the overall brand.


A logo is not your brand or brand identity. It has staying power to make it difficult for people to forget it. Your logo represents the face of your company and needs to have a professional appearance. It should be fresh and modern to relay your sense of style. Potential buyers will realize that you care about presentation and love your business.

Brand Identity utilizes visual devices within a set of guidelines. It’s applied with the use of color palettes, fonts, layouts, and measurements. The identity should be clear and concise to allow it to be easily recognizable. Visual devices used include your symbol of the entire brand (logo). Others are any print literature such as business cards, flyers, brochures, letterheads, envelopes, or printed newsletters.

Create a specific, unique package that your product will be contained in when received by the client. Develop an apparel design if necessary, and convey messages through direct and indirect modes of communication. Utilize other forms of communication when called for and anything visual that representative of the business.

Branding describes an organization, service, or product with a unique personality. Your targeting audience should be perceived by shaping branding. The foundation of your brand forms the foundation of your brand and corporate image. Every one of your services or products should reflect the values and aims of your business as a whole. What is the core goal of your company? What does your business believe in and why did you create it?

Advertising relevant messages to your targeted audience on social media platforms
is vital. Regular, consistent branding adds value to your services and puts you ahead of the unbranded products. Think generic vs. brand name.
There are proven ways to communicate about your company. Once you create an awesome logo, make it visible everywhere possible. The key messages about your brand should be known by all employees of your business. How will sales people present themselves? How do you answer your phones? Is your email signature professional looking and provide customers all the ways they can contact you? 

The way you communicate with potential customers should be consistent and not deviated from. Is your company cool and sassy or more formal? Choose an approach and stick to it. Do you have a unique tagline that is relevant to your brand?

Marketing materials should be consistent with colors, images, and logo placement always. Behave in a way that is true to your brand. Customers will expect you to keep your promises. No hidden surprises.

The most important aspect of branding is to always be consistent without deviation. Without all of these factors in place, your branding will not likely succeed.



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